The masque that launched a thousand ships

Tova Borgnine, Hollywood makeup artist and socialite, launched her iconic brand in 1977 with a groundbreaking cactus-based face masque.

Dubbed "a facelift in a jar," the skin replenishing formula was an overnight sensation, quickly gaining a loyal following among celebrities and the Beverly Hills elite.

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A legendary fragrance is born

Tova's magic touch with skincare soon expanded to perfumery when she launched Signature in 1982.

Signature has the distinction of being the best-selling fragrance ever sold on television.

Millions of bottles and numerous awards later, Signature remains a customer favorite.

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Tova's success grabbed the attention of QVC, the world's largest television shopping network.

Their long-lived partnership began in 1990, introducing TOVA Beverly Hills to millions more shoppers worldwide.

The QVC product line has expanded through the years and continues to enjoy success in the US, UK, and German markets.

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Nearly 50 fabulous years later, TOVA Beverly Hills continues to innovate and thrive in the beauty, fragrance, fashion accessory, and lifestyle categories.

The company remains a family owned, boutique brand, distinguishing itself by offering exceptional products and unparalleled customer service.
Personalized customer care is always just a phone call away:

(800) 852-9999 

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Discover our beautiful new fragrance

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