FREE SHIPPING Day on QVC 4/14! April 14 2019

Take advantage of Free Shipping and Easy Pay monthly installments on all of your favorite or soon to be your favorite TOVA products. From Tova Borgnine's award winning Fine Fragrances like her original perfume, TOVA Signature Eau de Parfum to her timeless and exquisite TOVA For Diamonique Jewelry Collection, everything is available on Free Shipping just for Sunday 4/14/2019!

To shop TOVA Fine Fragrances Click Here: 

To shop TOVA For Diamonique Jewelry Collection Click Here: 

Tova Borgnine Beauty on the Beauty iQ Channel 2/20! February 18 2019

Join the creator and founder of TOVA Beverly Hills, Tova Borgnine on the Beauty iQ channel Wednesday 2/20/2019 for a full hour of Beauty By TOVA starting at 10:00 pm EST!

From her original Fine Fragrance, TOVA Signature Eau de Parfum to a timeless 8 Piece Eau de Parfum Discovery Collection of her fragrance range, your senses will be intoxicated and your beauty enhanced!

Beauty iQ live is available on select television systems, on Facebook and online, below are the links:

To watch online: 

To watch on Facebook:

TOVA Beauty on QVC 2/15/2019! February 14 2019

Join Tova Borgnine on QVC with a Full hour of Beauty By TOVA featuring TOVA Signature Eau de Parfum and other favorite TOVA Beauty products and Fine Fragrances on Friday, February 15, 2019 starting at 2:00 AM EST!

Tova will also be introducing her new scented lotion Signature Body Velvet and a special 8 Piece Eau de Parfum Discovery Gift Collection! It will be another night of sell outs, so be sure to tune into QVC!

TOVA Beauty Products On QVC:  


Tova Borgnine on BEAUTY iQ Thursday, 11/1! November 01 2018

Join Tova Borgnine with her original perfume, TOVA Signature, Thursday November 1 during the 9:00 pm - 10:00 pm EST hour on the Beauty iQ Channel! Special price, Easy pays of $15/month and the final remaining stock of 2018!

ΤΟVΛ® Signature Eau de Parfum available on QVC! October 18 2018

Tova Borgnine's original fine fragrance, ΤΟVΛ® Signature Eau de Parfum is available only at QVC! Purchase authentic ΤΟVΛ® Signature in a 3.4 oz bottle in it's new packagine at a limited time special price of $59.98!

Tova Borgnine on QVC, Tuesday, October 16th! October 16 2018

Join Tova Borgnine on QVC with her original Fine Fragrance, ΤΟVΛ® Signature Eau de Parfume on QVC, Tuesday, October 16th during the 8:00 pm - 9:00pm EST Beauty Found On QVC program!

JOIN TOVA BORGINE TONIGHT (8/30) ON QVC2 at 9:00 pm EST! August 30 2018

Tova kicks off her QVC2 BIG DEAL Tova For Diamonique Jewelry 30" Mixed Cut Necklace, available only for 24 hours at a special price! Capture your elegance and beauty with a piece reproduced from Tova's private collection.

VOTE Today For ΤΟVΛ® SIGNATURE EAU de PARFUM! August 10 2018

Join in letting the world know how much you love the Original ΤΟVΛ® Signature Eau de Parfum by voting today in the 2018 QVC Customer Choice Beauty Awards!

ΤΟVΛ® Signature Eau de Parfum has been nominated in the Best Fragrance category, all she needs is your vote to win!

Click the link or Copy and Paste in your browser to cast your vote:

Vote today, the Poll closes September 4, 2018.

No automatic alt text available.

ΤΟVΛ® Signature Eau de Parfum, the first fragrance ever sold on QVC and 27 years later remains a Best Selling product on QVC! 

Thank you for your support and enjoyment of Tova Borgnine's Original Fine Fragrance that remains timeless, ageless and always alluring.

Celebrate With Sparkle (and 5 Easy Pays!) on QVC June 4, 2018! June 04 2018

All day Monday, June 4, 2018 all TOVA For Diamonique Jewelry is available on 5 Easy Pay Monthly Installments at QVC!


With each piece, Tova Borgnine replicates her most treasured jewelry pieces, captures her inspirations and designs TOVA For Diamonique Jewelry with brilliant sparkle that any woman can enjoy.

Gracefully slide into the glamorous world of Iconic Hollywood with a peak into Tova's jewelry:


Tova Borgnine On QVC2, Friday 4/20! April 20 2018

Join Tova on QVC2 Friday, April 20, 2018!

Happy Holidays! December 21 2017

Enjoy your Holiday Season! The Customer Service department will be closed so our employees may celebrate with their family and friends, please see our schedule.


Gift giving is here with cheer! To insure your special deliveries are received before Christmas please note our cut-off dates:


We cannot send fragrances Express Mail or Priority Mail, they may only ship USPS Ground. All orders must be placed by Noon EST, Tuesday, December 12, 2017 for delivery before Christmas.


All non-fragrance orders are shipped via USPS Priority Mail. For Christmas delivery, orders must be placed by Noon, Monday, December 18, 2017.

Have questions? Contact us at (800)852-9999.

Happy Holidays!

Annual Friends & Family 20% Off Event! November 18 2017

Only once a year this special "Thank You" discount happens! Starting Friday, November 17, 2017 through Midnight, Sunday, November 19, 2017 take 20% off all fragrance, skincare and beauty purchases!

To take advantage of this discount, at Checkout enter Discount Code: FF2017

Have a question or would like to place a phone order? Contact our Beauty Counselors at (800)852-9999.

Ernest Borgnine's 100th Birthday! January 25 2017


Tuesday, January 24, 2017 is the 100th birthday celebration of Ernest Borgnine, An  Academy award winning actor, a Navy man dedicated to enriching the lives of Veterans and the Navy family, the "Grand Clown" of Milwaukee's Great Circus Parade for 30 years, loving father, grandfather and husband to our Founder, Tova Borgnine.

Ernie, as he is affectionately called by friends and family, served in the U.S Navy for 6 years, having re-enlisted after Pearl Harbor was attacked, serving during World War II. With respect to those that serve the United States and their families, Ernie remained active as a civilian including visiting every Veteran Hospital in the United States to spend time with Veterans. In 1997, he received the Navy Memorial "Lone Sailor" Award, which is awarded to Sea Service Veterans who have distinguished themselves, drawing upon their Sea Service experience to become successful, while exemplifying the core values of Honor, Courage and Commitment. On December 7, 2000 he was named the Veterans Foundation's Veteran of the Year. In 2004 Ernie received the honorary title of Chief Petty Officer, a special honor bestowed upon him for his naval service and continued support of the U.S Navy and Navy families worldwide. 

With his Mother's suggestion, Ernie went to Acting School after his honorable discharge from the Navy. She was quick to remind him that he enjoyed acting like a clown in front of people! His career as an Actor stretched over 60 years actively working until his death in 2012 and he was the recipient of numerous prestigious awards for his work globally, including his 1955 Academy Award for Best Actor for his role in the film Marty, a star on the Hollywood Walk of Fame, and the 2011 Screen Actors Guild Life Achievement Award. From big screens to television screens Ernest Borgnine entertained and delighted those that watched him! His most notable television appearances include McHales Navy, Airwolf, the voice of Mermaid Man on the SpongeBob Squarepants cartoon and the Hallmark Channel holiday favorite A Grandpa For Christmas.                                                             


After appearing on the Johnny Carson Show where Mr. Carson asked Ernie "If you weren't an actor what do you think you would be?" Ernie's humorous response of "nobody has asked me to be a clown" led to the request by the sponsors of Milwaukee's Great Circus Parade for Mr. Borgnine to participate as the parade's Grand Clown. An honor he and wife Tova enjoyed for 30 years!                  


Ernie lived by the Motto: "Life is what you make of it.". He passionately with steadfast dedication entertained the world with his roles, lovable smile, infectious laugh and sense of humor. He traveled the United States in his Prevost bus, with his son Cris filming, to take in the beauty of the United States of America and to meet fans. Cherished moments by many who have memories of wonderful conversations, pictures and a good laugh! 

Having been set up on a blind date by good friend Marty Allen and his wife Frenchie with his soon to be wife, Tova, both felt an immediate connection and spark! Married for over 38 years, until his passing, Ernie and Tova shared a vibrancy for life, romantic moments- they renewed their vows numerous times and family. It was not unusual for Ernie to call into QVC when Tova was on air selling her ΤΟVΛ® Beverly Hills Beauty products or ΤΟVΛ® Diamonique Jewelry to surprise her...and viewers!


Today we celebrate this milestone birthday with remembrances, pictures and stories from family, friends, and fans! To participate in this celebration, please include the hashtag #ErnestBorgnine100 in your Social Media posts. A special announcement came today, one that would touch the heart of Ernie. Mayor Curt Balzano Leng of Hamden, Connecticut, Ernie's hometown, made an Official Proclamation of January 24, 2017 being Ernest Borgnine Day!


We miss your infamous smile, strength and immense talent! Happy 100th Birthday dear Ernie!



Holiday Shipping Calendar November 29 2016

To insure your receipt of order before Christmas, please review our 2016 Holiday Shipping Calendar. Continental US only. No P.O Boxes.



  Order must be placed by Noon EST, Friday, December 9, 2016

UPS 2 DAY AIR: (Fragrances and Colognes May Not Be Shipped Via Air)

  Orders must be placed by Noon EST, Monday, December 19, 2016

UPS OVERNIGHT: (Fragrances and Colognes May Not Be Shipped By Air)

  Orders must be placed by Noon EST, Tuesday, December 20, 2016

Click on the link below for ΤΟVΛ® Gift Ideas!

Have a question? Please contact our Beauty Counselors at (800)852-9999 for personalized Customer Care.




FRIENDS & FAMILY EVENT through 11/20/2016 November 19 2016

It only happens once a year and that time is now! Just once we offer our friends & family a 20% discount on their orders or purchases made through our Beauty Counselors at (800)852-9999. Whether you are stocking up and saving for yourself or giving gorgeously this Holiday Season, treat yourself to some savings too!

This savings event only lasts until 11:59 pm est Sunday, 11/20/2016 at checkout enter Discount Code: FRIEND20

Discount cannot be applied to previous purchases. Discount applies to order total and does not apply to taxes or shipping.

A Once A Year Special Offer Only On QVC! October 28 2016

It is that time of year again- ΤΟVΛ® Signature 3.4 oz Eau de Parfum Duo for $76 only available on QVC! This year I am offering this incredible value just in time for your Holiday gift giving.

Receive two 3.4 oz Signature Eau de Parfum bottles individually packaged for $76, that is only $10 more than a single bottle on QVC! And QVC is wishing everyone Happy Holiday shopping by offering 3 Easy Pay Installments on this item of $25.33. Don't wait to order- there are a limited number of Signature Duo's available and once thye sell out this special offer will not be back until 2017. 

Phone Orders can be placed at: (800)345-1515   Item Number: A259538

Or use the Link below to place your order online:


VOTE For ΤΟVΛ® Signature in the QVC Customer Choice Beauty Awards 2016! August 16 2016

Dear Friends,

It is once again that time of year where voting begins in the QVC Customer Choice Beauty Awards! My best-selling Grand Dame, ΤΟVΛ®  Signature has once again been nominated in the Best Fragrance Category (question #34). WIth now 3 generations of women wearing, enjoying and being asked "What Are You Wearing?" isn't it time she won this special recognition award?              




I ask you all to take a moment and VOTE by clicking on the below Link or copy and paste into your Browser:

Thank you all for taking the moment to vote for our Signature fragrance, I appreciate all of you joining in to support me and my products. Polls open only until September 3, 2016 11:59 pm EST.

With Love and appreciation,


CONNECT WITH ΤΟVΛ® ! August 15 2016

Hello Friends,

As many of you know I have always over the years taken great efforts to connect with all of you, my friends, whether through letters, catalog messages and much more. Today, in this age of ever quickly changing technology I have the ability to quickly connect with each of you- and an absolute joy it is! Won't you take a moment and Follow me on my Social Media -  this is where I announce new product launches, special promotions, give TOVA Tips and let everyone know of upcoming QVC appearances.

FACEBOOK: Follow TOVA Beverly Hills

FACEBOOK CHAT GROUP: Request to Join Tuesdays With TOVA (Most Tuesdays I hold hour long web chats with friends from around the world!)

TWITTER: @tovaborgnine   and    @TOVA90210

PINTEREST: Follow  tborgnine

INSTAGRAM: Follow  tovaborgnine

It would be a joy to connect with you! As always if you ever have a question about one of my beauty products please email: or call my Beauty Counselors for personalized service at (800)852-9999.


With Love,


Summer Skincare Special- Keep your skin young! July 12 2016

The sun is shining brightly and many of us unintentionally overindulge in it's warmth while sitting by the pool or at the beach. With the strength of the sun, sun burn can damage our skin, cause discomfort and age us (that is worse than the pain!). I have always recommended wearing high quality skin protection, but what to do if you do find yourself looking a bit red, blotchy or have the after-effect of aging skin?

Our skin will look and feel "older" especially when it is depleted of moisture whether from the environment, age,  our habits or overuse of drying make-up. This is exactly why I developed and manufactured the ΤΟVΛ® Cactine Skincare line back in 1977! Powered by the healing, rejuvenating and age-reversing qualities of multiple Cacti extracts with regular use your skin will become smooth, soft and brighter with reduction of fine lines. Safe and gentle for the most sensitive of skin, this botanical driven skincare line will bring a luxurious spa treatment right to your home! Use the Cactine Beauty Bar to gently cleanse your skin while it adds hydration and nourishes. Though designed for night time use, you may apply the Cactine Emollient for a deeply penetrating moisturizing, nourishing and healing ointment directly to burned area as needed. 

Enjoy a special Summer treat (just in time to help sunburn damage too!) Tuesday, July 12th through Midnight Friday, July 15th on my website on my Cactine Skincare Products! At checkout use Discount Code: CACTUS10     and receive a 10% savings on your products.


The Original Cactus based Skincare & How the ΤΟVΛ® Brand came to be! February 22 2016

Dear Friends,
Today is a very special day for myself and the TOVA brand as will be March 2nd! Why you ask? It was today 39 years ago that I drove to the local post office to pick-up Ernie's Fan mail (which I did regularly) only to have the Postmaster inform me that instead of Ernie having mail I had a bag of mail!! This was shortly after the paparazzi had printed headlines that I had found a skincare secret they dubbed as a "Facelift In A Jar", which referred to my Cactine Masque. I took my mail bag home and much to my surprise as I started to open all the envelopes, women from all over the United States had sent letters to me saying they wanted to purchase the Cactine Masque with checks enclosed- combined all the checks equaled $56,000! At this point I had not started my company nor even production in large quantities of this glorious product. It was a chaotic few days as I conferred with Ernie as to what to do- and as always with his supportive nature he reminded me this is really what I wanted to do, so go do it! Within weeks I established the TOVA Corp (which will celebrate 39 years on March 2nd), signed production deals in Mexico, had packaging produced and product delivered so we could pack and ship to all of the women who so trustingly sent checks to me. It was all hands in, Ernie and our friends frantically packed boxes and shipped (I often wonder if any of the women who received the first deliveries knew that an Academy Award winning actor had so meticulously packed their boxes!) to my customers. From that little moment of time, which came about from you- the women who wanted high quality, effective Beauty products to make them feel beautiful and strong, it has been 39 years filled with creating, producing and continuing to add products that are unlike any other, filled with multi-beneficial ingredients, the highest quality ingredients and continue to be some of the most effective products found. Today, I reflected on how chaotic and scary yet exciting that moment was 39 years ago and how it was a moment that changed my life forever. I would have never dreamed that I and my brand would still be creating, producing and selling 39 years later- let alone have one of the world's top selling fragrances! I am excited that after a small break in production that this year I was able to start to re-introduce the Cactine Skincare line with more to come over the next year. And to think I have known and produced a Cactus based skincare line all these years with it's immense benefits that are more powerful and beneficial than even Argon!

Today, I send thanks to each and every one of you for giving me the opportunity to continue to fulfill my passions, without your love, support and continued purchasing none of this would be possible. I remind all of you, you never know when your opportunity to grab hold of your dreams and aspirations may "pop" into your life. It happens at the most unexpected times and no matter your circumstance, financial situation or preparedness- it is up to you to take the leap of faith and passion, grab hold and enjoy the ride, no matter how bumpy it may be at times!

With Love,


TOVA BORGNINE ON QVC! February 18 2016

Join Tova Borgnine Friday, February 19, 2016 for 2 presentations on QVC US of the Best Selling fragrance ΤΟVΛ® Signature Eau de Parfum! This captivating fragrance with it's clean and alluring scent will be presented in a While Supplies Last (and there are not many!) Special Edition 2.5 oz collectible bottle for a limited time price of $49.98 and Free Shipping during Friday's airings!

Be part of the Signature Sisterhood.

Watch Tova during the 8:00 am EST (5:00 am PST) hour  and

                                      7:00 pm EST (4:00 pm PST) hour

HOLIDAY SHIPPING! December 07 2015

To insure receipt of  your order before Christmas, please review our 2015 Holiday Shipping Calendar. Continental US only.


  Order must be placed by Noon EST, Monday, December 14, 2015

UPS 2 DAY AIR: (Fragrances and Colognes May Not Be Shipped Via Air)

  Orders must be placed by Noon EST, Sunday, December 20, 2015

UPS OVERNIGHT: (FRagrances and Colognes May Not Be Shipped By Air)

  Orders must be placed by Noon EST, Monday, December 21, 2015

Celebrating 20 Years of TOVA on QVCUK! October 06 2014

Dear friends,

This October I celebrate the start of my 20th Anniversary on QVC UK. With admiration and appreciation, I thank all of you for your continued support and love of my products. Your stories and experiences truly fill my heart with joy and ignite my creative passion.

On October 8th and 9th, I will present a very special Limited Edition Duo of TOVA Signature and TOVA Nights to celebrate this milestone. Taking inspiration from one of my favorite crystal designer’s, Baccarat, I created a deeply faceted crystal collector’s bottle to house these beloved Parfums, as a vessel of elegance and femininity. Whether a gift for yourself or for someone special, this beautiful duo will delight! Although not often fully spoken, today I am sharing the origins of these two Parfums, which now undeniably have become a facet of my legacy.

Having started TOVA Beverly Hills in the arena of skincare, I always knew I wanted to create a perfume. I was not sure what I wanted its essence to be or what it should express as, well I had no experience at the time in creating perfumes. In my mind I knew I wanted it to be beautiful, feminine, graceful, different and nothing like the fragrance my dear Mama wore at the time (I never liked her chosen scent back then!).

Ernie and I were married at this point and I often travelled with him while he was filming. I would have long days to fill while he was working on set, what to do other than spend time shopping and visiting shops in all the places we spent time (much to Ernie’s chagrin!). One day while Ernie was filming in San Francisco, I set about my shopping and stumbled upon an eclectic shop in which I found a bath oil that particularly aroused my senses.

I knew I had found “IT”, the scent I wanted my perfume to emulate! With the help of the shopkeeper, I was able to track down (keep in mind this was long before the internet and search engines) the manufacturer. Immediately, I contacted the manufacturer, Steve Manheimer, and expressed my desire to make a perfume out of his bath oil to which he said it would be impossible as it was too expensive to attempt to create and besides he was not a perfume house.

Full of passion, desire and determination I was sure I could make it happen. And we did! Our perfumer spent over a year developing the fragrance and presented me several variations to sample so I could pick one as the final “winner” that would become my fragrance. These samples were all very close in scent nature, making it a difficult decision as to which was “The One”.

One night while Ernie and I were having dinner with Steve Manheimer and his wife Lore at Giambella’s in New York City, I asked which sample they preferred, with that Ernie took the samples in hand and began walking table to table asking restaurant guests which scent THEY preferred! Can you imagine having an Oscar-winning actor stopping by your dinner table to inquire which scent you liked?As he came back to the table he announced the winner to me (and she is) and this winner became what you now know as TOVA Signature.

LA Times ad

Above is an image of my original marketing ad which was placed in the LA Times in October of 1982 – the birth year of Tova Signature. It drew over 4,500 people to my launch event when I invited the City of LA to Century Plaza Hotel to partake in my fragrance and enter to win one of 300 matching pairs of sapphires! It was a great way to entice the general public to provide their names, addresses and phone numbers so I could send catalogs in the future and have my team of beauty consultants make sales calls.

What is the magic and uniqueness of TOVA Signature? With its sparkling top notes of luminous bergamot your being is enhanced instantly, like a symphony that draws you in with its clean and fresh notes. You then enter Jasmine Absolut, one of the world’s most expensive botanical oils, with its warm embrace followed with a tender sense of Lavender Provence that descends into the blending East Indian Sandalwood. Finally, the depth of Aphrodisiac Musk is the characteristic that raises all of the ingredients and the note that causes so many men to draw into you to get a closer smell of your scent. TOVA Signature is never overpowering and envelopes you into wanting more. Like music, scent forever plays in your memory. With each time you use Signature it will feel like the first and offer you a new experience. Even when you do not smell it, I guarantee someone else will! This November, TOVA Signature will celebrate her 33 years young anniversary, worn now by 3 generations of women, she continues to be as modern and current a scent and unlike any other. Worn by young and old(er), enjoyed by many, she is timeless perfection. TOVA Signature will also be in the November issue of British Vogue in a “Best Kept Beauty Secrets” article, so do look out for that!

One night as Ernie and I enjoyed an incredible evening at the Hotel de Paris in Monaco, we were relishing in the warm breeze coming off the ocean. I began thinking of how I could take the notes of Signature and tickle them. When I returned home, I called my perfumer and gave him my vision for a new fragrance. The Mediterranean Ocean, the twilight of night, black lace and the effervescence of champagne all while keeping the construction of Signature underneath.

Behold, the perfumer was able to complete this vision and put it into a bottle. And so in 1997 TOVA Nights was born! With dewy greens as her top notes the feeling of the fizz of champagne bubbles tickling your nose are captured. You then are lifted into a spring garden filled with a menagerie of soft floral notes such as peony (one of my favorite flowers), jasmine, and iris, which brings you the feeling of passion, sexiness, juiciness and delight. I often say TOVA Nights is Signature’s naughty sister full of moonlight, black lace, seduction and temptation.

Bound by kindred spirits, TOVA Signature and TOVA Nights will take you alluringly and sensuously from day to night. And as they are sister scents, it is perfectly suitable to layer and intertwine them together. I cannot think of a better way to celebrate my anniversary with all of you in the United Kingdom then presenting this elegant duo.

With Love,