Celebrating 20 Years of TOVA on QVCUK! October 06 2014

Dear friends,

This October I celebrate the start of my 20th Anniversary on QVC UK. With admiration and appreciation, I thank all of you for your continued support and love of my products. Your stories and experiences truly fill my heart with joy and ignite my creative passion.

On October 8th and 9th, I will present a very special Limited Edition Duo of TOVA Signature and TOVA Nights to celebrate this milestone. Taking inspiration from one of my favorite crystal designer’s, Baccarat, I created a deeply faceted crystal collector’s bottle to house these beloved Parfums, as a vessel of elegance and femininity. Whether a gift for yourself or for someone special, this beautiful duo will delight! Although not often fully spoken, today I am sharing the origins of these two Parfums, which now undeniably have become a facet of my legacy.

Having started TOVA Beverly Hills in the arena of skincare, I always knew I wanted to create a perfume. I was not sure what I wanted its essence to be or what it should express as, well I had no experience at the time in creating perfumes. In my mind I knew I wanted it to be beautiful, feminine, graceful, different and nothing like the fragrance my dear Mama wore at the time (I never liked her chosen scent back then!).

Ernie and I were married at this point and I often travelled with him while he was filming. I would have long days to fill while he was working on set, what to do other than spend time shopping and visiting shops in all the places we spent time (much to Ernie’s chagrin!). One day while Ernie was filming in San Francisco, I set about my shopping and stumbled upon an eclectic shop in which I found a bath oil that particularly aroused my senses.

I knew I had found “IT”, the scent I wanted my perfume to emulate! With the help of the shopkeeper, I was able to track down (keep in mind this was long before the internet and search engines) the manufacturer. Immediately, I contacted the manufacturer, Steve Manheimer, and expressed my desire to make a perfume out of his bath oil to which he said it would be impossible as it was too expensive to attempt to create and besides he was not a perfume house.

Full of passion, desire and determination I was sure I could make it happen. And we did! Our perfumer spent over a year developing the fragrance and presented me several variations to sample so I could pick one as the final “winner” that would become my fragrance. These samples were all very close in scent nature, making it a difficult decision as to which was “The One”.

One night while Ernie and I were having dinner with Steve Manheimer and his wife Lore at Giambella’s in New York City, I asked which sample they preferred, with that Ernie took the samples in hand and began walking table to table asking restaurant guests which scent THEY preferred! Can you imagine having an Oscar-winning actor stopping by your dinner table to inquire which scent you liked?As he came back to the table he announced the winner to me (and she is) and this winner became what you now know as TOVA Signature.

LA Times ad

Above is an image of my original marketing ad which was placed in the LA Times in October of 1982 – the birth year of Tova Signature. It drew over 4,500 people to my launch event when I invited the City of LA to Century Plaza Hotel to partake in my fragrance and enter to win one of 300 matching pairs of sapphires! It was a great way to entice the general public to provide their names, addresses and phone numbers so I could send catalogs in the future and have my team of beauty consultants make sales calls.

What is the magic and uniqueness of TOVA Signature? With its sparkling top notes of luminous bergamot your being is enhanced instantly, like a symphony that draws you in with its clean and fresh notes. You then enter Jasmine Absolut, one of the world’s most expensive botanical oils, with its warm embrace followed with a tender sense of Lavender Provence that descends into the blending East Indian Sandalwood. Finally, the depth of Aphrodisiac Musk is the characteristic that raises all of the ingredients and the note that causes so many men to draw into you to get a closer smell of your scent. TOVA Signature is never overpowering and envelopes you into wanting more. Like music, scent forever plays in your memory. With each time you use Signature it will feel like the first and offer you a new experience. Even when you do not smell it, I guarantee someone else will! This November, TOVA Signature will celebrate her 33 years young anniversary, worn now by 3 generations of women, she continues to be as modern and current a scent and unlike any other. Worn by young and old(er), enjoyed by many, she is timeless perfection. TOVA Signature will also be in the November issue of British Vogue in a “Best Kept Beauty Secrets” article, so do look out for that!

One night as Ernie and I enjoyed an incredible evening at the Hotel de Paris in Monaco, we were relishing in the warm breeze coming off the ocean. I began thinking of how I could take the notes of Signature and tickle them. When I returned home, I called my perfumer and gave him my vision for a new fragrance. The Mediterranean Ocean, the twilight of night, black lace and the effervescence of champagne all while keeping the construction of Signature underneath.

Behold, the perfumer was able to complete this vision and put it into a bottle. And so in 1997 TOVA Nights was born! With dewy greens as her top notes the feeling of the fizz of champagne bubbles tickling your nose are captured. You then are lifted into a spring garden filled with a menagerie of soft floral notes such as peony (one of my favorite flowers), jasmine, and iris, which brings you the feeling of passion, sexiness, juiciness and delight. I often say TOVA Nights is Signature’s naughty sister full of moonlight, black lace, seduction and temptation.

Bound by kindred spirits, TOVA Signature and TOVA Nights will take you alluringly and sensuously from day to night. And as they are sister scents, it is perfectly suitable to layer and intertwine them together. I cannot think of a better way to celebrate my anniversary with all of you in the United Kingdom then presenting this elegant duo.

With Love,